Content App


Launch your own OTT platform, Built on ITHENA
Best in class features to Distribute, Engage and Monetize your audience
Upload . Launch . Stream
Our platform is the world’s leading OTT platform that allows you to seamlessly launch and manage Video Streaming. Our proprietary features help you monetize and engage with your audience.
From seamless integrated experience for your users, to unrestricted Branding freedom.
What makes us different


Broadcast your content to multiple
destinations from one single platform

15X Advertising Revenues

Leverage the power of AI driven targeted
ads where you control CPM pricing and
keep all benefits of digital advertisements

Watch & Chat

Engage audience with real-time cross-platform chat. Enable audiences to chat while watching content. Leverage the power of AI driven targeted ads where you control CPM pricing and keep all benefits of digital advertisements

Deploy Fast, No Coding Required

Quickly capture market with little effort. With our time-to-launch averaging 25-40 days, ITHENA’s OTT Platform is the fastest way to distribute your content. We do all the heavy lifting: from infrastructure, to scaling, publishing, updates, and continuous improvement. LEAVE it to US.

ITHENA’s OTT Platform Highlights

Branding Freedom

ITHENA’s iTHEATRE platform is designed for optimal User Experience and Engagement. This enables personalization to application’s look and feel to blend and match your Brand Perfectly. ITHENA’s branding is nowhere to be found, SO your BRAND can SHINE!

Streaming Analytics

Advanced Analytics makes it easier to understand your audience content behavior and Marketing ad campaigns. Deep dive into our built-in Advanced Analytics modules for Detailed Insights: Dig into watch-time to crack your users’ behavior. Identify your Best Performing content and focus your efforts on replicating success for your OTT Streaming Service.

One CMS, dynamic management

Manage all your content in a Centralized Admin Area. Updates to videos, collections, genres, movies, documentaries, etc. will be instantly rolled out to all your Apps.

ITHENA’s OTT Platform Benefits

0 +

Ways to Monetize
your Audience

0 +

Ways to Engage
your Audience

0 +

Ways to Distribute
your Content

Built For Every Industry

iTHEATRE is industry agnostic. So you can build your own OTT Platform, manage all your content from a centralized CMS, Engagement, Distribution and Monetization all in one place.

Most Popular Features

In-App Notifications

Offline Viewing

In-App Purchases